Choose a Chapter
Chapter 1: Categories of Internet Marketing
Chapter 2: What Exactly is the Internet
Chapter 3: Web Browser Software
Chapter 4: Using the Internet to Communicate
Chapter 5: How to Create a Web Page
Chapter 6: Web Communications Strategy
Chapter 7: Human Information Processing of Web Sites
Chapter 8: What a Web Site Should Look Like
Chapter 9: Web Site Copy
Chapter 10: Advertising Banners
Chapter 11: Shopping on the Internet
Chapter 12: Business-to-Business Internet Marketing
Chapter 13: Online Selling Strategies
Chapter 14: The Mechanics of Electronic Commerce
Chapter 15: The Content Site Visitor
Chapter 16: Strategies for Providing Content
Chapter 17: Legal and Ethical Issues
Chapter 18: Web Log Data
Chapter 19: The Digital Future
Chapter 1: Categories of Internet Marketing
The following activity will require your use of the
Wall Street Journal Interactive Edition
. If you have not already registered using the card in your text, click
here
.
Looking at today’s
Wall Street Journal Interactive Edition
, find articles describing activities in each of the four categories of Internet Marketing: Communication, Selling, Providing Content, and Providing Network Services.
Are there any common threads to what is happening to companies within the same category in the most recent days, weeks, or months?
Which category seems to generate the most news? Why?
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