Chapter 12: Business to Business Internet Marketing

Making International Visitors Feel at Home

Recognizing that the Internet is a truly global medium, many companies which market internationally have developed different web sites for different countries. Take a look at the following sites.

Your Assignment

  1. What are the advantages and disadvantages of developing multiple international web sites?


  2. Do the approaches to “internationalizing” a home page differ? From this small sample, do you detect any difference in international emphasis between US-based firms and European-based firms?


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