Chapter 12: Business to Business Internet Marketing

Languages on the Internet

Which languages are spoken by Internet surfers? Which is the largest growing segment of the Internet population, English-speakers or non-English-speakers? For answer to these questions as well as other useful information about global marketing, visit the Global Reach web site [www.glreach.com/index.php3 ]. Notice that throughout the site visitors are given the ability to select their preferred language for presentation of material. Visit the home page for various languages. Not all have the same look and feel.